Research on Construction and Operation Strategy of "Industry Customized" Employment Practice Base in Applied Universities

Against the backdrop of the popularization of higher education and increasingly prominent structural contradictions in the job market, the construction of employment internship bases in applied universities faces practical challenges such as homogenization and detachment from industrial demands. This study takes the collaborative project between the Visual Communication Design program at Liaoning Communication University and Liaoning Hongdong Cultural Development Co., Ltd. as a case study, proposing an "industry-customized" model for internship base development. Centered on deep industry-education integration, this model achieves seamless alignment between talent cultivation and industrial needs through precise alignment with corporate demands, customized development of practical teaching resources, and establishment of a collaborative management mechanism between both parties. The research systematically elucidates the connotation, characteristics, construction pathways, and operational mechanisms of the " industry-customized" model, while building a comprehensive support system encompassing hardware infrastructure, faculty development, and evaluation frameworks. Practical implementation demonstrates that this model effectively enhances students' practical skills and employment competitiveness, providing replicable experience paradigms for applied universities to deepen industry-academia collaboration and innovate talent cultivation models.