Product Innovation and Enterprise Strategy Analysis of Halliday AI Glasses

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Authors: Jiaxin Hao
Cited by: 0

Abstract

Wearable smart devices are gradually gaining popularity among many people, and research on smart glasses is also receiving significant attention. This article mainly explores the product innovation characteristics and corporate strategy of Halliday's AI smart glasses. By focusing on the analysis of technological innovation, display technology, and AI interactive transmission technology; And analysis of design concepts such as appearance design, wearing experience, and functional adaptability. Using the SWOT analysis method to analyze the strengths, weaknesses, opportunities, and threats of a company, describe the future sustainable optimization effect of product innovation on the company's strategy, including how to strengthen the company's differentiated competitive advantage through technological and design innovation, expand the boundaries of segmented markets, enhance the core value of the brand, provide dynamic support for the long-term sustainable development of the company, provide practical reference for the development of the smart glasses industry, optimize the development path, and help the entire smart glasses industry achieve healthy, orderly, and high-quality development.

Fields of Study & Subjects

Business Strategies and Innovation Innovative Human-Technology Interaction Digital Innovation in Industries

Publication details

Journal / source
Journal of innovation and development
Volume
14
Issue
2
Pages
416–422
Publication date
9 February 2026
Language
EN