Online Health Care Consumerism of Shanghai College Students

With the rapid development of e-commerce, online consumption is increasingly popular as an emerging way of consumption. As the main group of online consumption, college students have become the most important part of Internet consumption, but the existing problems among them are also becoming increasingly prominent.This paper analyzes the problems in college students, especially physical and mental health, and proposes corresponding countermeasures. It mainly includes the analysis of the current situation of college students' online consumption, the existing problems and reasons, combined with e-commerce, marketing, psychology and other aspects of the content. Shanghai is one of the most developed cities in China, so the problems of college students in Shanghai in online shopping will be more representative and obvious, which will serve as a warning. Through the analysis of Shanghai college students' online consumption behavior and psychological performance, this paper understands individual differences and group characteristics, and puts forward corresponding countermeasures according to relevant theories, so as to guide college students to consume rationally and healthily.