A Review of the Opportunities and Challenges for the Highland Tibetan Medicine Health and Wellness Industry under the "Healthy China" Perspective

In recent years, the issue of population aging has become increasingly prominent, and societal demand for diversified and specialized healthcare services has continued to grow. Against this backdrop, the Tibetan medicine industry has developed steadily, while the plateau health and wellness industry has also shown a positive growth trend. Owing to its unique natural environment, plateau health and wellness bases demonstrate significant potential in promoting human health. This paper first reviews the environmental characteristics of the Qinghai–Tibet Plateau and analyzes the current status of plateau health and wellness base development in China, as well as the development of the Tibetan medicine industry. On this basis, the paper further explores the practice of Tibetan medicinal bathing in plateau Tibetan medicine–oriented health and wellness tourism, its integration pathways with modern industries, and the existing limitations. The study aims to enhance public awareness and understanding of plateau health and wellness and Tibetan medicine, provide scientific support for the in-depth exploration of Tibetan medicinal resources and the sustainable advancement of the plateau health and wellness industry, and thereby better safeguard the physical and mental health of local residents and visitors while promoting the high-quality development of the plateau Tibetan medicine industry.