Model Construction and Path Analysis of "Engineering Project Management" Digital Textbook Construction Empowered by AIGC

Against the backdrop of the deepening strategy of educational digitization, AIGC (Artificial Intelligence Generated Content) is experiencing explosive development. Meanwhile, the shortcomings of traditional Engineering Project Management textbooks-specifically regarding dynamic content updates, interactive learning experiences, and practical teaching segments-are becoming increasingly prominent. From the perspective of AIGC-empowered teaching, this article deeply analyzes the realistic dilemmas of traditional textbooks, such as lagging knowledge updates, singular teaching scenarios, and the disconnection between theory and practice. We propose a theoretical model for digital textbook construction centered on "Content Generation - Scene Simulation - Intelligent Evaluation." This model utilizes AIGC technology to dynamically reconstruct textbook content and achieve cross-modal presentation, generates highly simulated virtual project scenarios to strengthen immersive learning experiences, and establishes an intelligent evaluation and personalized guidance system. This study aims to provide a feasible practical reference for the development of digital textbooks.