The Research on Asset Allocation Strategies of Chinese Families

With the development of the social economy, household expenditures are playing a more significant role in the financial market. However, there are still many issues in the asset allocation of Chinese families. If Chinese families do not adopt scientific and reasonable strategies, it will result in severe economic losses. This study aims to examine the current state of Chinese family asset allocation, as well as potential issues and improvement strategies that can help increase family wealth and promote financial market stability. The research employs a review research method to synthesise and analyse the current literature on asset allocation strategies of Chinese families. It summarises the different stages of the evolution of family asset allocation strategies. In conclusion, the strategy for family asset allocation is gradually becoming more diverse, providing individuals with a broader range of investment options. At the same time, certain social factors also influence investment strategies. This study emphasises that people should engage in digital financial investment, and targeted strategies should be developed based on different family characteristics in the future.