A Study on Exercise Emotion (Emotional State) and Purchase (Selection) Intention According to the General Characteristics of Mother of Children with Developmental Delays - Focusing on Private Special Physical Education Institutions -

Objectives This study aims to investigate the differences in exercise emotion (emotional state) and purchase (selection) intention based on the general characteristics of Mother of children with developmental delays, focusing on private special physical education institutions. Methods Data were collected from 169 valid responses via self-administered questionnaires distributed to parents at private special physical education institutions. Instruments included validated scales for exercise emotion (24 items) and purchase intention (5 items), with analysis using SPSS 29.0 for frequency analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis at. Results Exercise emotion and purchase intention showed significant positive correlations. General characteristics influenced outcomes: age groups (20s-30s, 30s-40s), education (high school, university), and income (300-400) positively affected purchase intention, with varying effects on exercise emotion subscales. Conclusions Mother' general characteristics significantly impact exercise emotion and purchase intention, suggesting tailored marketing and program strategies for private special physical education institutions to enhance parental engagement and selection.