Difference in People's Evaluations of Narcissistic Female and Male Leaders, and Whether This Difference Is Moderated by Cultural Context (Collectivist vs. Individualist Societies)
Abstract
The study investigates gender biases in workplace settings, especially on people's perception and evaluation of narcissistic male leader and female leader, with cultural context as the moderator. A combined sample of US and Chinese participants (n = 265) will be recruited to complete an online questionnaire, assessing their evaluations of narcissistic male and female leader and their cultural preference (horizontal/vertical collectivist or individualist). The study predicts that narcissistic leader, especially female narcissistic leader, will be evaluated more harshly across two cultures, and they will be evaluated more negatively in people who have collectivism beliefs than in people who have individualism beliefs.
Fields of Study & Subjects
Personality Traits and Psychology
Social and Intergroup Psychology
Gender Diversity and Inequality
Publication details
- Journal / source
- Lecture Notes in Education Psychology and Public Media
- Volume
- 129
- Issue
- 1
- Pages
- 48–53
- Publication date
- 10 February 2026
- Language
- EN