Content Moderation Effect: How to Build the Video Influence of Bilibili Through Bullet Screen Interaction Types

Although the theory of the interactive ritual chain can explain the cohesion of online communities, it is difficult to explain the differences in ritual effectiveness due to the neglect of interactive content. Therefore, this study focuses on the bullet comments in the knowledge area of Bilibili and proposes the "content moderation effect" as the core explanatory mechanism. Through content analysis and fixed effects model regression of 45326 bullet comments from 300 videos, this study constructed and validated a typological framework. Research has found that the long-term knowledge value of content interactive barrage driven videos (collection rate =0.32, p