A study on translation strategies for political external communication texts from the perspective of national image construction: an eco-translatological analysis of the English translation ofQiushi(20212024)

Translation for political external communication has become a critical avenue for the construction of national image. As a core medium for conveying Chinas policy ideas, Qiushi magazine occupies a pivotal position in the dissemination of the Chinese governments governing philosophy. Its English edition serves as an important window through which the international community understands Chinas political system and cultural values, and the quality of its translation bears directly on the effectiveness of Chinas international discourse. Grounded in the theoretical framework of Eco-Translatology, this study takes representative Qiushi texts published between 2021 and 2024 as case studies to examine how political external communication translation can effectively achieve accurate linguistic transformation, convey cultural connotations, and integrate cross-cultural communicative intentions. The paper aims to demonstrate how such translation practices contribute to the construction of Chinas national image and the shaping of international recognition, while also offering practical insights for the translation of similar text types.