The Benefit Management Mechanism of Elderly-Friendly Products Based on Multiple Case Comparisons

China has entered a moderately aging society, indicating that the silver economy has broad market prospects, but there is a serious mismatch between supply and demand in elderly-friendly products on the market. Existing research mainly focuses on the macro-strategic level or the micro-level of consumer characteristics, lacking studies on revenue management mechanisms that connect the two. To fill this gap, this study adopts a consumer segmentation perspective and employs a multiple-case comparative research method, selecting the Yuwell blood pressure monitor and Xiaomi Mi Band as representatives of "specialized elderly products" and "elderly-adaptive products," respectively The study finds that the "value deepening" model is suitable for specialized elderly products with inelastic demand, maximizing profits through price discrimination and product value-added services, whereas the "ecosystem coverage" model fits elderly-adaptive products with elastic demand, expanding market share through penetration pricing and ecosystem linkage. Furthermore, an integrated revenue management model is constructed, providing a theoretical framework for enterprises to select market strategies and offering theoretical implications for promoting the high-quality development of the silver economy.