Վարքագծային տնտեսագիտության կիրառական հնարավորությունները անհատների և սպառողների վարքագծի ուսումնասիրության մեջ
Abstract
Within the framework of this research, a comprehensive analysis was conducted of the principal theories advanced by the founders and leading representatives of behavioral economics (Herbert Simon, Daniel Kahneman, and Amos Tversky). The primary objective of the study was to examine how behavioral, psychological, and cognitive phenomena identified in these theories influence consumer decision-making processes and the formation of consumer behavior. In addition to the theoretical analysis, an empirical investigation was carried out based on a survey designed and administered by the author.
Fields of Study & Subjects
Decision-Making and Behavioral Economics
Consumer Behavior and Marketing Influence
Consumer Behavior and Market Dynamics
Publication details
- Journal / source
- Սոցիալ-տնտեսական զարգացման արդի հիմնախնդիրները Հայաստանի Հանրապետությունում=The contemporary issues of socioeconomic development in the Republic of Armenia
- Issue
- 2
- Pages
- 240–240
- Publication date
- 11 February 2026
- Language
- HY