Exploring Fintech Service Preferences between Generation Z and Millennials inSurakarta, Indonesia

This study investigates the differences in financial technology (fintech) service preferences between Generation Z and Millennials in Surakarta, Indonesia, with a focus on the relationship between demographic factors and fintech usage. A quantitative approach with a descriptive-comparative design was employed, involving 200 respondents (100 Generation Z and 100 Millennials) who had used at least one fintech service. The sampling method used was purposive sampling. The results showed no statistically significant difference in fintech usage between the two generations based on the Wilcoxon signed ranks test (p = 0.792). Furthermore, Fisher’s Exact Test indicated no significant relationship between education level and fintech usage for both generations. However, employment status showed a marginally significant relationship. These findings imply that fintech service providers should adopt more unified strategies in product development and marketing, considering the narrowing preference gap between generations. Additionally, financial and digital literacy programs are essential to optimize the potential of education as a driver of fintech adoption. This study contributes to the discourse on factors influencing fintech adoption and highlights the need for more contextual and behavior-based marketing approaches.