Evaluating the Use of Participatory Development Communication Model in the Implementation of the Kinondoni District Vocational Training Centre Project, Dar Es Salaam
Abstract
The objective of this study was to evaluate the use of the Participatory Development Communication (PDC) Model in implementing the Kinondoni District Vocational Training Centre (DVTC) project in Dar es Salaam, Tanzania. The study adopted a mixed-methods approach, combining quantitative surveys with qualitative interviews to assess the extent and effectiveness of community participation in project planning and execution. Findings reveal that while mechanisms for public engagement existed, participation was largely symbolic and limited to information dissemination rather than genuine dialogue or decision-making. Weak institutional responsiveness, low awareness, and inadequate feedback mechanisms hindered full community involvement. The study concludes that effective participatory communication requires two-way interaction, transparency, and early stakeholder engagement. It recommends strengthening local communication structures and institutionalizing participatory frameworks to enhance ownership, trust, and project sustainability.
Fields of Study & Subjects
Community and Sustainable Development
Public Administration in Developing Nations
Media and Communication Studies
Publication details
- Journal / source
- Journal of Media Journalism & Mass Communication
- Volume
- 2
- Issue
- 1
- Pages
- 35–42
- Publication date
- 18 January 2026