Factors Influencing the Adoption of Integrated Pest Control Technology (T- PHT) in Tobacco Cultivation in Pamekasan Regency

The tobacco sector has a strategic role in the Indonesian economy, including in Pamekasan Regency, as a producer of aromatic tobacco. However, cultivation practices that still rely on chemical pesticides harm the environment and health. Integrated Pest Control (PHT) was introduced as a sustainable solution, but the adoption rate is still low. This study aims to analyze the factors that affect the adoption of PHT Technology (T-PHT) in tobacco cultivation in Pamekasan. The study used a mixed-methods approach with a census sample of 50 farmers from two central sub-districts. Data were collected through questionnaires, interviews, and observations, and then analyzed descriptively and inferentially by multiple linear regression. The results of the study identified barriers to adoption that are multidimensional, including technical, economic, socio-cultural, institutional, and external aspects. The characteristics of farmers are dominated by productive age (35–54 years), farming experience of more than 10 years, lower middle education, and small land ownership (