Allowance, Peer Influence and Health Consciousness of Senior High School Students Towards their Purchasing Decision on Milk Tea

This study examined how allowance, peer influence, and health consciousness relate to senior high school students’ purchasing decisions on milk tea at Impasugong National High School. A descriptive–correlational design was used, with 273 students selected through simple random sampling based on a computed sample size. Data were collected using an expert validated, adapted questionnaire measured on a four point Likert scale, and analyzed using descriptive statistics and Spearman’s rho correlation. Results showed that the largest proportion of students received a daily allowance of 51–70 pesos, reported a high level of peer influence, and a low level of health consciousness. Correlation analysis indicated small but statistically significant positive relationships between allowance and purchasing decision and between health consciousness and purchasing decision, whereas peer influence had a weak, non significant association with purchasing decision. These findings suggest that students with greater financial resources and relatively higher health awareness tend to be more engaged in milk tea purchasing, while peer pressure plays a limited role. The study highlights allowance and health consciousness as key, though modest, predictors of milk tea purchasing decisions among senior high school students, with peer influence contributing minimally. The results provide evidence for businesses and educators to consider students’ financial capacity and emerging health concerns when designing marketing strategies and school based interventions related to beverage consumption.