An Essay on the Evolving Role of B2B Salespeople in the Age of Artificial Intelligence: Challenges and Opportunities.

International Journal of Marketing Communication and New Media 2026

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DOI: 10.54663/2182-9306.2026.specialissueoms.33-46
Cited by: 1

Fields of Study & Subjects

AI in Service Interactions Big Data and Business Intelligence Digital Marketing and Social Media

Publication details

Journal / source
International Journal of Marketing Communication and New Media
Publisher
Instituto Superior de Entre Douro e Vouga
Publication date
10 February 2026