Reviving Red Sports Heritage: Innovation & Digital Transformation

Red sports culture is a unique cultural form formed by the Chinese Communist Party leading the people during the revolutionary war era. It carries rich revolutionary spirit and profound historical and cultural connotations and serves as an important resource to enhance cultural confidence and build a strong sports nation in the new era. This article, based on the perspective of cultural confidence, systematically reviews the current research status and contemporary value of red sports culture, deeply analyzes the difficulties and challenges faced in its inheritance and development, and constructs a four-in-one development framework of 'protection-inheritance-innovation-promotion.' It proposes an integrated innovation model of 'red culture, sports, technology, and industry,' aiming to promote the creative transformation and innovative development of red sports culture, providing spiritual motivation and cultural support for realizing the great rejuvenation of the Chinese nation.