THE CONTENT AND BIBLIOMETRIC ANALYSIS OF ARTICLES PUBLISH IN LONG RANGE PLANNING JOURNAL (2001-2016)

Strategic management as a field with lacks coherence elements due to distinct subject. Trends emerging in strategic management make boundary spanning and dynamic nature field. This study has reviewed the current content analysis and change of strategic management ‘views’ from the year 2001 to 2016 in different journal of strategic management, specifically long range planning journal. Annotative bibliometric methodology adopted to analyze the result and the analysis based upon three eras; 2001 to 2005, 2006 to 2010 and 2011 to 2016. The strategic management pendulum of ‘views’ not still at any era. This study also provide future directions for further investigation in this field.