From Scroll to Sleep: Exploring the Social Media Effects Productivity & Learning Outcomes

This paper examined the relationship between social media usage, sleep quality and individual performance, relatively focus on the moderate role of sleep quality. A quantitative research design was employed to collect data from ninety participants through structured questionnaire. In this study the independent variable social media usage was measured by using a five-point Likert scale basis to assess daily usage of social media, multitasking and perceived impact on productivity. The quality of Sleep works as a mediating variable measured on sleep duration restfulness and the impact of device use. The performance of an Individual was the dependable variable, which was assessed through completion of task, focus and goal achievement. In this study Descriptive statistics indicated moderate social media engagement, variable sleep quality and average performance levels. Sleep quality positively correlates with performance. Analysis of mediation demonstrated that sleep quality. It may partially mediate the relationship between social media usage and performance. This study also suggesting that higher social media engagement reduces sleep quality which in turn affects performance outcomes. The findings from this study can highlight the importance of managing digital habits. Also to maintain the sleep hygiene to enhance productivity and personal effectiveness. This research may provide an understanding pathways linking technology used to performance outcomes.