Sowing resilience: climate bulletins as an adaptation strategy for family farming in the context of climate change

Climate variability and climate change have increased the exposure of family farming systems to extreme events and production uncertainties, reinforcing the need for accessible decision-support tools. This study analyzes the experience of the Naviraí Climate Bulletins, a weekly local climate service initiative grounded in observational data and numerical forecasts. The methodology integrated: (i) monitoring of precipitation, minimum and maximum temperatures, and wind speed through an automatic weather station operated by Embrapa at IFMS – Naviraí Campus; (ii) short-term forecasts from CPTEC/INPE based on multiple numerical models (Multimodel, WRF, BRAMS, BAM, and Eta); (iii) studio-based audiovisual production; and (iv) dissemination via WhatsApp groups and an institutional Instagram account. Between February 2025 and February 2026 (53 weeks), the Instagram profile recorded 56,709 total views, with a weekly average of 1,070 views, a median of 1,027, and a peak of 3,259 views in a single week. After an initial implementation phase, digital reach showed consistent consolidation, with 86.8% of weeks surpassing 500 views. The findings indicate strengthened science–society interaction, expanded informational outreach, and qualitative evidence of practical use in crop calendar adjustments and preventive management. The study concludes that digital climate bulletins constitute a viable local adaptation strategy to climate change, contributing to regional sustainability and productive resilience.