Zelené podnikanie: výsledky praktickej edukácie študentov v oblasti udržateľného podnikania

The aim of this paper is to assess students' perception and entrepreneurial potential at the Technical University of Zvolen regarding the integration of green economy topics into the teaching of project management and innovation management. The study is based on findings from the lecture and workshop titled "Dare to start your green business during your studies!" A targeted survey using a questionnaire served as the primary research method. The survey results showed an extremely positive attitude among students towards green issues; 93.75% of respondents believe that Green Business Projects and Innovations are necessary, and 100% would welcome the relevant course, believing it would enhance their chances in the job market. Overall, the findings confirm a strong link between the perceived importance of green entrepreneurship, the belief in its career benefits, and the high entrepreneurial potential of students.