A Study of Financial Factors Affecting Adaptation to Buyer Behaviour and Preferences of Electric Vehicle

Abstract Electric vehicles (EVs) are becoming popular due to rising fuel prices, environmental concerns, and government support. Even though many people are aware of electric vehicles, the actual number of buyers is still limited. This study aims to understand the financial factors that affect buyer behaviour and preferences towards electric vehicles.The study is based on primary data collected through a questionnaire from respondents, along with secondary data from books, journals, and reports.The electric vehicles in Amravati city is fairly high, high initial cost and limited charging infrastructure are major challenges. Government incentives, lower running costs, and affordable EMI options positively influence buyer decisions. The objectives to the study the level of awareness of buyers regarding electric vehicles.The study concludes that improved financial support and infrastructure development can increase electric vehicle adoption in Amravati city. The research design used in this study is descriptive in nature, as it aims to describe and analyze the financial factors influencing buyer behaviour and preferences towards electric vehicles. Keywords Electric Vehicles, Buyer Behaviour, Financial Factors, Government Subsidies, Running Cost, EMI Affordability, Amravati City.