A Study on Consumer Perception and Adoption of Organic Food Products in Amravati City

Abstract This study examines consumer awareness, perception, and adoption of organic food products in Amravati city, with special emphasis on the influence of trust, labeling, and information sources. Primary data were collected from 100 respondents using a structured questionnaire and analyzed using descriptive statistics and Pearson correlation analysis. The findings indicate that consumers generally perceive organic foods as healthier, safer, and environmentally friendly. Trust in certification and labeling strongly influences purchase decisions, while high price and limited availability remain major barriers to regular adoption. The correlation results confirm a significant positive relationship between consumer perception and adoption behavior, leading to the rejection of the null hypothesis. The study highlights the need for improved labeling transparency, consumer awareness programs, and affordable pricing strategies to enhance organic food adoption in Tier-2 cities like Amravati. Keywords: Organic Food, Consumer Perception, Adoption, Trust, Labeling, Amravati City.