A Study on The Role of Employee Training in Building Customer Trust in Stock and Mutual Fund Advisory Services with Special Reference to Profit Books Investment, Amravati

Abstract Customer trust is a critical success factor in stock and mutual fund advisory services, where decisions involve high financial risk and long-term commitments. Employee training plays a significant role in enhancing advisors’ knowledge, communication skills, ethical behavior, and service quality, which directly influence customer trust. This study examines the role of employee training in building customer trust at Profit Books Investment, Amravati. The research aims to analyze how different training programs impact employees’ competence and customers’ perception of reliability, transparency, and professionalism. The study is based on both primary and secondary data. Primary data were collected through structured questionnaires administered to employees and customers of Profit Books Investment, while secondary data were sourced from journals, books, company records, and online resources. Statistical tools such as percentage analysis, mean scores, and hypothesis testing using the chi-square test were applied for data analysis. The findings reveal a positive and significant relationship between employee training and customer trust. Well-trained employees demonstrate better product knowledge, improved communication, and ethical advisory practices, leading to higher customer satisfaction and trust. The study concludes that continuous and structured training programs are essential for advisory firms to build long-term customer relationships and sustain competitive advantage. Keywords Employee Training, Customer Trust, Stock Advisory Services, Mutual Fund Advisory, Financial Services, Investor Confidence