A Study of Investor Perception on Cryptocurrency as a Long-Term Investment in Amravati City

ABSTRACT: This study is conducted to understand how investors in Amravati city think about cryptocurrency as a long-term investment option. Nowadays, cryptocurrency is becoming popular, but many investors are confused because of risk, price changes, security issues, and unclear government rules. The main purpose of this study is to know the level of awareness, knowledge, trust, and interest of investors in cryptocurrency. The study is based on primary data collected from 50 respondents using a questionnaire. The data is analysed using percentage method and chi-square test. The findings show that most respondents have heard about cryptocurrency, but only a few actively invest in it. Many investors have some knowledge but are not fully confident because they do not clearly understand how cryptocurrency works. Risk of losing money, market ups and downs, and safety of online platforms strongly affect investor opinion. Social media and online sources also play an important role in shaping investor views. The study also finds that most investors prefer to invest only a small part of their money in cryptocurrency instead of using it as a main investment. The chi-square test proves that investor perception has a significant effect on the decision to consider cryptocurrency as a long-term investment. The study concludes that better awareness, clear government rules, and strong security systems are needed to increase investor confidence in cryptocurrency. KEYWORDS: Cryptocurrency, Investor Awareness, Investor Perception, Long-term Investment, Risk, Security