A Study on the Financial Viability of Generic Medicine Stores in Amravati City

ABSTRACT : The present study examines the financial viability of generic medicine stores in Amravati city, focusing on their profitability, sustainability, and operational challenges in a semi-urban context. The study is conducted in view of rising healthcare costs and the expansion of government initiatives such as the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), which promote affordable medicines. The primary objective is to assess whether generic medicine stores can operate profitably while fulfilling their goal of providing low-cost medicines. A descriptive and analytical research design was adopted using both primary and secondary data. Primary data were collected through questionnaires and interviews with store owners, pharmacists, and consumers, while secondary data were sourced from government reports, journals, and industry studies. Financial tools such as profitability analysis, break-even analysis, and ratio analysis were employed. The findings indicate that generic medicine stores are financially viable due to lower procurement costs, steady demand, and policy support, though challenges such as supply chain inefficiencies, low consumer awareness, and competition from branded pharmacies persist. The study concludes that improved operational efficiency and awareness initiatives can enhance sustainability in semi-urban regions like Amravati. Keywords Financial Viability; Generic Medicine Stores; PMBJP; Healthcare Accessibility; Cost Structure; Amravati