Assessing the Media Habits of Students in Higher Education; An Empirical Overview of Management and Social studies students

Abstract The media today plays a very important role in giving out news and information to people across the world. It is with this news and information people get to know what's happening in different places and can frame their thoughts and opinions about different topics. Students are the most dependent category of people who utilize the media for different purposes. The objective of this research paper is to examine the media patterns of students who are pursuing higher education. The study aims to investigate the specific purposes for which students utilize various forms of media. The study focuses on finding if students use media for getting knowledge information, to understand if media is utilized for emotional and affective purposes, to know if students are influenced by media to make changes in their lifestyle, if the media plays a role in their socialization habits if students use the media for entertainment and also to know if media is used during tensed moments to get clarity on anxieties and worries. The sampling method used to collect responses is random sampling using a questionnaire and is quantitative research. Keywords- Media habits, social media, television, newspapers, radio, new media, knowledge, information, media influence, emotions, socialization, lifestyle changes, stress, anxiety, entertainment, communication, education, internet, mobile phones, social media.