Unlocking Investor Perspectives: Awareness, Perception, And Investment Patterns of Gold ETFS in Puducherry

ABSTRACT This study examines investor awareness and perception towards Gold Exchange Traded Funds (Gold ETFs) in Puducherry, a region where traditional investment in physical gold remains dominant. The research aims to analyze the level of awareness, factors influencing investment behaviou1r, and demographic determinants affecting investors’ perceptions of Gold ETFs. Using a descriptive and analytical research design, primary data were collected from 108 respondents through a structured questionnaire, and statistical tools such as Chi-square, Correlation, and ANOVA were applied for analysis. Findings reveal that while most investors are moderately aware of Gold ETFs, factors such as low transaction cost, high liquidity, and online convenience significantly influence their investment decisions. The results also indicate strong associations between awareness, satisfaction, and demographic variables like income and education. Despite positive perceptions of safety and returns, Gold ETFs form a small share of most portfolios, reflecting partial adoption. The study concludes that enhanced financial literacy and awareness initiatives can increase investor participation in Gold ETFs, fostering a shift toward modern and transparent investment instruments. Keywords: Gold Exchange Traded Funds (Gold ETFs), Investor Awareness, Investment Perception, Physical Gold, Investment Behavior, Financial Literacy, Puducherry, Demographic Factors.