The Role of Predictive Analytics in Personalization and Enhancing Customer Engagement in Omni-Channel Retail
Abstract
Abstract This research explores how predictive analytics enhances personalization strategies and increases customer engagement in omni-channel retail. As consumer expectations evolve, omni-channel retailers leverage predictive models to deliver seamless, tailored experiences across channels and touchpoints. The study investigates predictive analytics adoption, customer perceptions, and engagement outcomes, using empirical data to validate hypothesized relationships. Findings show that predictive analytics significantly improves personalization quality and customer engagement, ultimately influencing customer satisfaction and loyalty.
Fields of Study & Subjects
Consumer Retail Behavior Studies
Customer churn and segmentation
Big Data and Business Intelligence
Publication details
- Journal / source
- INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
- Publisher
- Edtech Publishers (OPC) Private Limited
- Volume
- 10
- Issue
- 01
- Pages
- 1–9
- Publication date
- 12 January 2026