Gender Bias in the Advertisement of Different Products: An Analytical Study

Abstract Gender bias in advertising has been widely examined, with notable differences in the representation of men and women across various media, often reflecting prevailing societal norms. With the expansion of digital media, such biases have extended to online platforms such as YouTube, where advertisements play a significant role in shaping audience perceptions. This study investigates gender bias in YouTube advertisements using a survey-based approach, examining audience perceptions of gender representation in contemporary brand advertisements. The findings indicate that while traditional gender stereotypes continue to exist, there is a growing shift toward more progressive and inclusive representations in recent advertisements. The study highlights how digital advertising is evolving and contributes to a better understanding of shifting gender norms in online media. Keywords: Gender Bias, Advertising, Digital Media, YouTube Advertisements, Gender Representation