A Study on Consumer Sentiment and Brand Reputation in the Indian Market with a Focus on Indore

Abstract: This research investigate consumer sentiment and its effect on brand reputation in the Indian market with a focus on Indore. With the adding use of social media platforms and online review websites, Indian consumers are actively voicing their opinions about brands, which plays an important role in shaping brand reputation. The primary goal of this study is to examine the character of consumer sentiment and to assess its impact on brand image, brand trust, and overall reputation. The study is based on primary data collected through a structured questionnaire from Indian consumers and supported by secondary data from online resources. Data analysis was conducted using both descriptive and analytical research methods and statistical tools such as percentage analysis and correlation were applied. According to the study indicate that positive consumer sentiment strengthens brand reputation and increases consumer trust, on the other hand negative sentiment adversely affects brand perception. The study concludes that understanding and managing consumer sentiment is crucial for brands to maintain a strong reputation and competitive position in the Indian market. Keywords: Consumer Sentiment, Brand Reputation, Online Reviews, Social Media, Indian Market, Digital Marketing