A Study on Awareness and Perception of Digital Gold Purchases with Special Reference to Coimbatore City
Abstract
ABSTRACT Digital platforms have made it possible for individuals to invest in gold without physical possession. This study examines the level of familiarity and perception of digital gold investment among selected respondents in Coimbatore city. Information required for the study was gathered from 80 participants using a survey method. Analytical tools such as percentage method, Chi-square technique and trend analysis were applied for examining the collected responses. The outcome of the study shows that digital gold is viewed as a flexible investment option, although certain trust-related factors affect the investment preference of respondents. Keywords: Digital Gold, Investment Awareness, Investor Perception, Online Gold Investment, Financial Technology
Fields of Study & Subjects
Financial Literacy and Behavior
FinTech
Crowdfunding
Digital Finance
Financial Literacy
Pension
Retirement Analysis
Publication details
- Journal / source
- INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
- Volume
- 10
- Issue
- 02
- Pages
- 1–9
- Publication date
- 28 February 2026
- Language
- EN