Emerging Trends in Digital Marketing in India
Abstract
ABSTRACT The massive Indian market is changing fast. Internet access is mainstreaming among professionals and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time on online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Keen marketers keep on top of the scale of change and ensure their marketing strategies and touch points reflect where the consumer is spending their time. These notes give a sense of the scale of change we’ve seen so far and implies the scale of what is coming. Key words: Digital Marketing, E-Commerce, the consumer, professionals.
Fields of Study & Subjects
Digital Marketing and Social Media
Marketing and Advertising Strategies
SMEs Development and Digital Marketing
Publication details
- Journal / source
- INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
- Volume
- 10
- Issue
- 03
- Pages
- 1–9
- Publication date
- 3 March 2026
- Language
- EN