Digital Marketing Trends and Content Strategies in the Indian Automobile Industry: A Thematic Qualitative Analysis
Abstract
ABSTRACT: The Indian automobile industry, one of the most dynamic sectors in the country, is currently undergoing a transformative phase propelled by the rise of digital marketing. This research paper explores the latest digital marketing trends in the Indian automotive sector with an emphasis on identifying the most effective content categories. Employing a qualitative thematic analysis, this study investigates digital marketing strategies adopted by leading automobile brands in India, focusing on content marketing, influencer marketing, and event marketing. Keywords: Digital Marketing, Content Marketing, Influencer Marketing, Event Marketing, Thematic Analysis.
Fields of Study & Subjects
Digital Marketing and Social Media
Innovations and Analysis in Business and Education
Diverse Scientific Research Studies
Publication details
- Journal / source
- International Scientific Journal of Engineering and Management
- Volume
- 05
- Issue
- 01
- Pages
- 1–9
- Publication date
- 5 January 2026