Analysing The Impact of Impulsive Buying on Apparel Disposal Behaviour of Indian Customers in Delhi NCR

Abstract Clothing Disposal is also a significant point of concern in recent times since landfills are apparently growing daily. Many consumers use apparel as a form of self-expression, social cue, and as an emotional bond than to fulfil a fundamental need. Fast fashion has altered the consumption patterns by promoting frequent purchases and reducing garment lifespans due to affordability and lower quality. Consumers engagement with apparel happens through five stages like acquisition, usage, storing, maintenance, and disposal. The typical disposal techniques are resale, reuse, donation, retailer take-back schemes, and discarding. This paper explores how Impulsive buying contributes to Apparel Disposal Behavior (ADB) among the consumers in the Delhi National Capital Region (NCR). Online survey was done and Structural Equation Model (SEM) was used to analyse data. The results confirm the suggested model of SEM but indicates that there is no significant influence of impulse buying on the Apparel Disposal Behavior (ADB). Keywords: Sustainable Apparel Disposal, Attitude, Behavior, Impulsive Buying, TRA