Demographic Determinants of Consumer Buying Behavior for Millet Products in Haryana

ABSTRACT This study investigates the role of demographic factors age, gender, education, and marital status on consumer buying behavior toward millet products in Haryana. Millets, recognized for their nutritional and ecological benefits, are increasingly promoted as healthy alternatives to conventional cereals. Understanding consumer behavior in relation to demographic variables is essential for designing effective marketing strategies and policy interventions. The analysis reveals that younger consumers and educators show greater awareness and willingness to purchase millet products, while gender and marital status influence preferences and purchasing frequency. These findings highlight the importance of demographic profiling in shaping consumer demand for millet-based products. Keywords: Consumer Buying Behavior, Millet Products, Demographic Determinants, Haryana State etc.