Role of Artificial Intelligence in Influencing the Purchase Intentions of Electric Vehicles Among the Consumers

Abstract - In the present scenario, increased Artificial Intelligence integration in the automotive sector has changed the dimensions of consumer decision-making, especially in the context of EV adoption. AI-driven applications, such as intelligent recommendation systems, virtual assistants, data-driven personalization, and predictive analytics, have better facilitated consumers' access to information, reduced uncertainty, and infused purchase-related evaluations. The case is particularly relevant in India, where EV adoption remains at its incipient stage despite increased environmental concerns and supportive policy initiatives. This paper examines the role of Artificial Intelligence in shaping consumer perception and behavioural response and, thereby, also investigates its influence on purchase intentions for electric vehicles amongst Indian consumers. A structured questionnaire survey was administered to 405 respondents residing in Coimbatore city, India, all of whom possessed valid driving licences. The sample included both current EV users and prospective adopters intending to purchase an EV soon. Descriptive statistics and inferential analytical techniques, including Independent Sample t-tests and Multiple Regression Analysis, were employed to assess the impact of AI-driven factors on consumer perception, perceived behavioural influence, and purchase intention. Findings uncovered a significant positive association between consumer perception, perceived behavioural influence, purchase intention, and electric vehicles using artificial intelligence. Additionally, this study revealed a significant positive impact of artificial intelligence factors on consumers’ purchase intentions, emphasizing the pivotal role of artificial intelligence in replaying a significant risk-reduction and decision-making confidence-enhancing effect in the adoption of electric vehicles. Key Words: Artificial Intelligence, Electric Vehicles, Purchase Intention, Consumer Perception, Consumer Behaviour