An Empirical Analysis of Organizational Citizenship Behaviour in a Global Technology Firm: A Case Study of Zoho Corporation, Chennai

Purpose: This empirical study examines the manifestation and antecedents of Organizational Citizenship Behaviour (OCB) within Zoho Corporation, Chennai, a leading global technology firm recognized for its distinctive organizational culture and indigenous management approach.Design/Methodology/Approach: Employing a concurrent mixed-methods design, this research collected quantitative data from 177 employees using a validated five-point Likert scale questionnaire, supplemented by qualitative insights from 15 semi-structured interviews. Convenience sampling facilitated access to diverse departmental perspectives. Statistical analyses included descriptive statistics, Chi-square tests, Pearson's correlation, and one-way ANOVA, while thematic analysis structured qualitative findings. Findings: The study reveals that demographic variables—gender (χ² = 9.210, p = 0.325), age (r = -0.031, p = 0.687), and departmental affiliation (F = 0.323, p = 0.862)—demonstrate no statistically significant relationship with OCB dimensions. Instead, organizational factors emerge as primary determinants: leadership modeling, internal communication efficacy, psychological safety climate, and recognition systems significantly influence discretionary workplace behaviors. Civic virtue shows strong presence (68% agreement), while conscientiousness reveals concerning patterns (42% neutral/disagreement). Keywords: Organizational Citizenship Behavior, Employee Engagement, Workplace Ethics, Discretionary Behaviour, Technology Sector, Indigenous Management, Zoho Corporation