The Impact of Social Networks on Individuals’ Intention to Participate in Crowdfunding in India

This study examines the influence of social factors on individuals' intention to participate in crowdfunding in the Indian context. Data was collected from 120 respondents who had previously participated in crowdfunding campaigns either as contributors or fundraisers. Social influence was measured using four dimensions: family influence, peer influence, social network influence, and external reference group influence. Data analysis was performed using reliability analysis, factor analysis, correlation, and regression techniques. The results indicate that family influence, peer influence, and social network influence significantly impact individuals' intention to participate in crowdfunding, highlighting the importance of close social relationships and shared experiences. However, external reference group influence, including supervisors, teachers, neighbors, and other distant social contacts, does not significantly affect crowdfunding participation intention. This study contributes to a better understanding of social influences on crowdfunding behavior and provides useful implications for crowdfunding platforms and policymakers. Keywords: Crowdfunding, social influence, intention, peer experience