A Study on Consumer Behaviour Towards Adoption of Mobile Banking Services with Reference to Mysore - Karnataka

ABSTRACT Technology has brought about the efficiency and quality in every sector. The new inventions and innovations have proved that it is a boom for the banking sector and their customers. Mobile banking is an obvious extension online banking as smart phones and cell phones get more powerful than the computers. This service is provided to the customers where they can communicate with the bank via mobile phones. It is used for payment of bills, balance check, and account transactions etc. This paper mainly focuses on the consumer’s behaviour and motivation in and around Mysuru. regarding adoption of mobile banking service. The collection of primary data for the present study by using a structured questionnaire, in addition to the secondary data. Key words: Mobile banking, Consumer behaviour, Innovations,Technology.Awareness, Adoption.