One click closer: harnessing the power of educational TikTok videos to elevate Filipino language proficiency

This study investigates the effectiveness of TikTok as an instructional tool for learning the Filipino language, particularly in the context of Barayti at Baryasyon ng Wika (Language Variety and Variation). As a widely used social media platform among young learners, TikTok offers opportunities for presenting educational content through short-form videos that combine visual and auditory elements. This research employs a mixed-method design, combining a single-group pre-test/post-test assessment with focus group discussions to gather insights from 30 Bachelor of Secondary Education students majoring in Filipino. The study explores how TikTok videos can enhance students' understanding of language register, grammar concepts, and language variation. Findings indicate statistically significant improvements across all three assessed areas following exposure to the instructional videos, with large effect sizes observed. Qualitative data reveal that students found the content engaging, though challenges related to internet connectivity and unfamiliarity with using social media for academic purposes were noted. The study concludes that TikTok can serve as a supplementary instructional tool when integrated with classroom discussion, though its effectiveness depends on addressing technical barriers and providing adequate pedagogical scaffolding.