SOCIAL ANXIETY EXPLORATION THROUGH SOCIAL MEDIA EXPOSURE: A THEORETICAL EXPLORATION OF TECHNOLOGY ACCEPTANCE MODEL

This conceptual paper explores the relationship between social media exposure and social anxiety among Malaysian university students through the lens of the Technology Acceptance Model (TAM). Thus, TAM has been widely applied to understand technology adoption across various contexts, including education. This study examines how key TAM constructs Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence (SI), and Trust shape students’ engagement with social media and its potential impact on their academic performance, social interactions, and psychological well-being, particularly social anxiety. While social media serves as a tool for communication, learning, and networking, its excessive use may contribute to anxiety, digital stress, and feelings of social isolation. Furthermore, this paper highlights challenges associated with social media adoption, such as privacy concerns, digital distractions, and the psychological implications of prolonged exposure. By analyzing these factors, this study offers insights into how universities and policymakers can promote a balanced approach to social media use, ensuring that students harness its benefits while mitigating its negative effects. The findings contribute to the broader discourse on technology acceptance, digital well-being, and mental health in higher education in Malaysia.