An Analytical study on Awareness, Perception and investment intent towards digital gold cross different age groups in Coimbatore.

Gold has always been a preferred investment option in India due to its ability to preserve value and provide financial security.With the rapid growth of digital technology and fintech platforms, digital gold has emerged as a modern investment alternative to physical gold.This study aims to analyse the level of awareness, perception, and investment intent toward digital gold across different age groups in Coimbatore city.The research is descriptive and analytical in nature and is based on both primary and secondary data.Primary data were collected from 150-200 respondents belonging to various age groups using a structured questionnaire through convenience sampling.Secondary data were gathered from journals, research articles, and online sources.The collected data were analysed using percentage analysis, Chi-square test, and ANOVA.The findings reveal that awareness of digital gold exists across all age groups, while perception and investment intention differ significantly with age.Younger and middle-aged respondents show a more positive perception and higher investment intent toward digital gold due to greater familiarity with digital platforms, whereas older respondents remain cautious because of security and trust concerns.The study concludes that digital gold has strong potential for wider adoption if awareness, trust, and financial literacy are further strengthened.