An Analytical Study on The Impact of Subscription Based Models on Consumer Behaviour
Abstract
The study focuses on analysing the impact of subscription-based models on consumer behaviour, particularly among OTT platform users.It examines how subscription services influence consumer preferences, satisfaction levels, pricing perception and decision-making patterns.The research is empirical and is based on primary data collected from 100 respondents using a structured questionnaire.Secondary data is also referred to for supporting the study.The collected data is analysed using percentage analysis, Chi-square test and ANOVA.The findings highlight that convenience, affordability and content availability play a key role in attracting consumers, while automatic renewals and multiple subscriptions may influence overall satisfaction and spending habits.
Fields of Study & Subjects
Legal Systems and Institutions
Consumer Behavior and Marketing Influence
Customer Service Quality and Loyalty
Publication details
- Journal / source
- International Journal of Research Publication and Reviews
- Volume
- 7
- Issue
- 2
- Pages
- 2745–2750
- Publication date
- 1 February 2026
- Language
- EN