IMPACT AND ADOPTION OF DIGITAL PAYMENT SYSTEM IN COIMBATORE CITY

This study examines the impact of digital payment systems among consumers in Coimbatore city.With the advancement of technology, digital payment methods such as UPI, mobile wallets, debit cards, and internet banking have gained popularity.The study focuses on factors like awareness, usage pattern, convenience, security, and customer satisfaction.Data was collected through a structured questionnaire from respondents in Coimbatore city.Statistical tools such as percentage analysis, chi-square test, One-way, ANOVA, and regression analysis were used to analyse the data.The findings reveal that digital payment systems are widely used due to their convenience, speed, and ease of transactions.However, challenges like security concerns and lack of digital literacy still exist.The study concludes that digital payments have a significant impact on consumer behaviour and require further awareness and security improvements.