Level Of Financial Literacy And Its Impact On Individual Behaviour In The Indian Stock Market - An Investor Perspective
Abstract
This study investigates the level of financial literacy and its influence on individual behaviour in the Indian stock market.With the rapid increase in retail investor participation, understanding financial knowledge and its behavioural implications has become essential.The research adopts a descriptive design and uses primary data collected from 151 respondents.Statistical tools such as percentage analysis, Chi-square, Rank correlation, and Anova were applied.The findings reveal that while individuals demonstrate basic financial awareness, there is a gap in practical stock market literacy.The study highlights the importance of structured financial education in improving investment decisions.
Fields of Study & Subjects
Financial Literacy and Behavior
Financial Literacy
Pension
Retirement Analysis
Financial Markets and Investment Strategies
Publication details
- Journal / source
- International Journal of Research Publication and Reviews
- Volume
- 7
- Issue
- 3
- Pages
- 180–182
- Publication date
- 1 March 2026
- Language
- EN