A Study Of Customers Preferences For Aavin Milk In Karaikudi

This study examines customer preferences for Aavin milk in Karaikudi, focusing on factors influencing purchasing decisions and satisfaction on levels.A survey of 100 Aavin milk customers reveals that quality, taste, and pricing are key drivers of preference.Demographic factors like occupation, income, and household size also play a role.Thus, creates greater demand for dairy products.Tamil Nadu state is the one of the ten largest milk producing states in India.In the state, major milk contributor is Aavin, a Tamil Nadu-based milk producer's union, procures milk, processes it and sells milk and milk products to customers.This paper analyses customer preference over the Aavin with special reference to the Karaikudi city.The aim of the study is reveal customer preference over Aavin milk products based on their age, education qualification, and monthly income of the customer's family.The findings suggest Aavin should maintain its quality standards, explore new packaging options, and monitor pricing to stay competitive.The research primary focuses on identifying the key factors driving brand loyalty, such as product quality, fat content, pricing structure, and the reliability of the local distribution network.By employing a descriptive research design and gathering primary data through structured surveys, the study evaluates how Aavin competes against private players and local unorganized milk vendors.Determining whether the preference is driven by the cooperative's reputation, the convenience of booth locations, or the nutritional variety.Analyzing how residents view the "purity" and "freshness" of Aavin compared to competitors.This research provides insights for Aavin to tailor its products and services to meet evolving customer needs in Karaikudi.