A Study On Consumer Perception Towards Product Quality In Quick Commerce With Special Reference To Zepto

Quick commerce has rapidly evolved as a transformative model within the broader e-commerce industry, focusing on delivering products to consumers within a very short time frame.This concept has reshaped traditional retail practices by prioritizing speed, convenience and accessibility.Zepto, as one of the prominent quick commerce platforms in India, has attracted a large customer base through its promise of delivering groceries and daily essentials within minutes.In such a competitive environment, consumer perception of product quality becomes a crucial determinant of long-term success.The research focuses on various dimensions influencing perception, including freshness of perishable goods, packaging standards, product availability, accuracy of orders, pricing transparency, brand reputation, and consistency in service delivery.Consumer perception is closely linked to satisfaction levels, trust, and repeat purchase intentions.If product quality does not meet expectations, even fast delivery cannot ensure customer loyalty.The study is based on primary data collected through a structured questionnaire from Zepto users.Secondary data were gathered from journals, articles, and company reports to support the analysis.Statistical tools were used to interpret the data and identify patterns in consumer responses.The findings indicate that while speed and convenience attract customers initially, sustained usage depends largely on perceived product quality and reliability of service.The research highlights that maintaining quality standards, ensuring proper storage and handling, and providing accurate product information are essential for enhancing consumer trust.The study concludes that a balance between operational efficiency and quality assurance is necessary for long-term growth in the quick commerce sector.This study aims to examine consumer perception of product quality in quick commerce with special reference to Zepto.