A Study On Employer Branding And Talent Attraction In Organization

In the present competitive business environment, attracting and retaining talented employees has become a major challenge for organizations.Employer branding plays a vital role in creating a positive image of the organization in the minds of potential employees.This study focuses on understanding the impact of employer branding on talent attraction in organizations.The research examines various factors of employer branding such as organizational culture, work environment, compensation, career development opportunities, and company reputation.Primary data were collected through a structured questionnaire from respondents, and the data were analyzed using appropriate statistical tools.The findings of the study indicate that effective employer branding significantly influences job seekers' intention to apply for a job and helps organizations attract skilled and competent talent.The study concludes that a strong employer brand enhances the organization's ability to attract potential employees and provides a competitive advantage in the job market.